Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
January 7, 2024
The Roadmap to Data-Driven Success: How Customer Data Unification Empowers Your Business.
In today’s hyper-connected, data-driven world, businesses are constantly inundated with a deluge of information. From customer interactions to sales transactions,...
CRM & Data, Customer Experience (CX)
January 7, 2024
5 Key Steps to Achieving Seamless Sales and Marketing Alignment
In today’s competitive business landscape, sales and marketing alignment is crucial for success. When sales and marketing collaborate seamlessly, leveraging...
AI & Automation, CRM & Data
January 7, 2024
Harnessing the Power of Unified Customer Data for Business Success.
In today’s hyper-competitive business landscape, fragmented customer data often stands as a formidable barrier to success. The challenges stemming from...
CRM & Data, Customer Experience (CX)
January 7, 2024
Salesforce for Small Businesses: Cost-Effective CRM Solutions
In today’s dynamic and competitive business environment, effective customer relationship management is paramount for small businesses and startups. Salesforce, a...
AI & Automation, CRM & Data
January 7, 2024
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet,...
CRM & Data, Customer Experience (CX)
January 7, 2024
What is Salesforce, and How Much Does it Cost?
Understanding the value of Salesforce and the digital transformation potential with Unify CRM Consultancy’s CRM overview and pricing summary....
Events, AI & Automation
January 7, 2024
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting...
CRM & Data, Customer Experience (CX)
January 7, 2024
Cultivating a Culture of Clean Data: The Training Imperative
Holistically training all new hires on data quality protocols ensures data integrity and positive customer experiences resulting in savvy...
CRM & Data, Customer Experience (CX)
January 7, 2024
4 Threats To Digital Transformation For Global Manufacturers
Our sister consultancy, Nemetos Tanasuk, asked different global manufacturers about their biggest predicted challenges heading into 2023. Digital...
CRM & Data, Customer Experience (CX)
January 7, 2024
Why Customer-first Companies Must Be Connected Companies
Customer expectations have evolved, and without connected data and advanced insights and records, you risk falling short of your...
CRM & Data, Customer Experience (CX)
January 7, 2024
5 Steps to Data Unification to Support Customer Experience
The process of unifying data has been proven to enhance the customer experience. Customers increasingly expect instant, real-time responses...
Travel & Transport, Commerce & Experience Platforms
January 4, 2024
Travel Industry Poised to Benefit from Web 3.0 & Blockchain
Unify Data Consultancy explores how Web 3.0 and Blockchain will improve traveller experiences in 2023. You’ve no doubt...