Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
May 8, 2025
AI, Search and the Travel Revolution: 7 Takeaways from Our Conversation with Google’s Lalit Gupta
On 6 May 2025, we had the pleasure of hosting a future-focused conversation with Google’s Lalit Gupta to explore the...
Travel & Transport, Customer Experience (CX)
May 6, 2025
Travel PPC: 8 Essential Tips
Travel PPC remains one of the best ways for travel brands to amplify their brand, with many competitors fighting for...
Travel & Transport, Customer Experience (CX)
May 1, 2025
SEO for Airlines
With a staggering 68% of online travel experiences beginning with a search engine, SEO for airlines is a vital focus...
Digital Marketing & Media, Personalisation & CRO
April 29, 2025
Crafting an Effective Digital Marketing Strategy for Hotels
Capturing the attention of potential guests is more challenging now than ever before. With the increasing dominance of digital platforms,...
Financial Services, Customer Experience (CX)
April 22, 2025
Social Media Marketing for Financial Services
Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age,...
AI & Automation, Commerce & Experience Platforms
April 17, 2025
50 Reasons Why Digital Marketing Matters in 2025
Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing...
Financial Services, Content Operations
April 10, 2025
From SEO to SGE: The New Rules of Digital Discoverability for Insurance Brands
For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to...
AI & Automation, CRM & Data
April 7, 2025
10 Highlights from SUGCON Europe 2025 in Antwerp, Belgium
Spring has well and truly sprung, and that can only mean one thing for the Sitecore community in Europe –...
Digital Marketing & Media, Personalisation & CRO
April 2, 2025
What is Digital Marketing?
Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority...
Content Operations, Digital Marketing & Media
March 17, 2025
The Google March 2025 Core Update: Who’s Up, Who’s Down & What’s Next?
Another month, another Google algorithm update shaking up the search rankings. The Google Core Update March 2025 is proving to...
Content Operations, Digital Marketing & Media
February 21, 2025
Staying Discoverable as Zero-Click Searches Dismantle Traditional Content Marketing
For years, search marketing revolved around one goal: getting users to click through to your website. But in 2025, that...
Financial Services, AI & Automation
February 19, 2025
The Financial Services Sector: Cybersecurity in 2025
Introduction As financial services become increasingly digitalised, the need for strong cybersecurity is rising. Due to its nature, the financial...