Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Digital Marketing & Media
November 28, 2023
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean,...
AI & Automation, CRM & Data
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...
Ecommerce, AI & Automation
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
Ecommerce, Commerce & Experience Platforms
November 7, 2023
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...
AI & Automation, CRM & Data
October 23, 2023
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for...
Financial Services, Content Operations
October 18, 2023
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms....
Ecommerce, Commerce & Experience Platforms
September 21, 2023
Time is running out: Essential strategies for B2B Black Friday 2023
As we approach Black Friday 2023, the clock is ticking for B2B brands to finalise their strategies and make the...
AI & Automation, CRM & Data
September 14, 2023
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of...
Financial Services, Digital Marketing & Media
September 6, 2023
Marketing for Asset Management Firms: Strategies to Drive Growth and Digital Transformation
Asset management firms play a crucial role in managing investments and wealth for clients. In the highly competitive financial services...
CRM & Data, Customer Experience (CX)
September 5, 2023
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New...
Ecommerce, Commerce & Experience Platforms
August 29, 2023
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...
Commerce & Experience Platforms, CRM & Data
August 27, 2023
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry...