Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
CRM & Data, Customer Experience (CX)
Crafting a Comprehensive Data Integration Strategy
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations must develop... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more