Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Digital Marketing & Media
TikTok Search Ads vs Google: Control, Intent and the Future of Discovery
TikTok Search Goes Mainstream TikTok has formally entered the search advertising market with Search Ads Campaigns. For the first time, marketers can select keywords, apply negatives, and optimise campaigns within the platform. This development stands out because it runs counter... Read more
Universities & Education, Digital Marketing & Media
The Future of Search and What It Means for Universities
Most marketers in higher education will know that search is rapidly evolving, changing from classic webpage rankings to AI-driven assistants and discovery across multiple platforms. Universities find themselves at the crossroads of a fundamental shift in how their audiences are... Read more
AI & Automation, Digital Marketing & Media
SEO in the Age of AI Mode
The End of the Click Era Clicks once defined SEO. Top rank = click = traffic = conversion but that cycle is now broken. Google’s AI Overviews now deliver immediate summaries, ads included, often in place of the click. Google’s... Read more
Events, AI & Automation
Opal Unleashed: Remarkable at Opticon 2025
Two Days. One Mission: Redefine What’s Possible Day 1: Partner Forum & OMVP Summit Behind closed doors, Optimizely partners got a front-row seat to the future. Executive briefings, product deep-dives, and the big reveal: Opal’s agent orchestration. We rolled up... Read more
Customer Experience (CX), Digital Marketing & Media
Affiliate 2.0: Why Creator Commerce Outperforms Display Ads
The Evolution of Affiliate Marketing Affiliate marketing once lived and died by discount codes and static blog posts. But in 2025, the landscape has transformed. Today, creators holding a garlic press while dancing outsell carefully crafted display ads. Consumers aren’t... Read more
Events, Customer Experience (CX)
The Future of AI & Social Search in Travel: Key Takeaways from Our Webinar
The travel and hospitality industry is undergoing a seismic shift. In our recent webinar, hosted in partnership with Katy Howell, CEO of Immediate Future, we explored how AI and social search are transforming how customers discover, plan, and book travel... Read more
Events, Customer Experience (CX)
The Future of Discovery in FSI: Social Search, AI, and the New Rules of Visibility
When was the last time you Googled something and actually clicked past the first result? Now imagine your customers doing the same, not just on Google, but on TikTok, Reddit, ChatGPT, LinkedIn… and never making it to your website. Welcome... Read more
Customer Experience (CX), Digital Marketing & Media
Artificial Influence: Why UGC and Advocacy Will Shape the Future of Search
Right now, the rules of search, discovery, and influence are being rewritten (and it’s not by the robots, it’s by humans). We’re moving fast from a world where search engines just index content, to one where generative models synthesise, prioritise,... Read more