Insights
Insight-driven, quality-focused content written by the experts.
October 19, 2026
Opticon London 2026: our key takeaways
Optimizely no longer wants to be seen as a digital experience platform. At Opticon London this week, it presented itself...
October 16, 2026
How Much Does Optimizely Cost? Pricing Explained
Optimizely doesn’t publish its prices. Every plan is quoted individually, based on which products you need, your traffic, the number...
October 9, 2026
Optimizely Commerce: Configured Commerce and Commerce Connect Explained
Optimizely has two commerce products. Configured Commerce is built for B2B: manufacturers, distributors and suppliers selling to business buyers. Commerce...
October 2, 2026
Contentful A/B Testing: Contentful Personalization or Optimizely?
There are two main ways to A/B test content in Contentful: Contentful Personalization, the platform’s own experimentation and personalisation product,...
October 2, 2026
Optimizely Commerce Connect (formerly Customized Commerce): A Guide
Optimizely Commerce Connect, previously called Customized Commerce and before that Episerver Commerce, is Optimizely’s commerce engine for B2C and content-led...
September 29, 2026
Every DXP is now an agent platform. Is your estate ready?
Optimizely, Contentstack and Acquia have dropped the DXP label, and Salesforce has switched the agents on. What it changes about the platforms you already pay for — and five questions to answer before your next renewal.
September 25, 2026
Optimizely CMS 13: What Marketers Need to Know
Optimizely CMS 13, released on 31 March 2026, is the latest major version of Optimizely’s content management system: a cloud-first,...
September 18, 2026
Sitecore vs Optimizely: 2026 Comparison
Sitecore and Optimizely (formerly Episerver) are both enterprise digital experience platforms built on .NET, and both now offer a SaaS...
September 11, 2026
Google Optimize Alternatives: Moving to Optimizely
Google Optimize and Optimize 360 were shut down on 30 September 2023, and Google hasn’t replaced them with a testing...
September 4, 2026
Best A/B Testing Platforms in 2026: How to Choose
The leading A/B testing platforms in 2026 are Optimizely, Wingify (formerly VWO and AB Tasty), Kameleoon and Adobe Target for...
September 1, 2026
Optimizely Opal Is Now the Agent Platform and Mark: What Changed
Optimizely Opal no longer exists under that name. In September 2026 Optimizely split Opal into four parts: the Optimizely Agent...
August 20, 2026
Is your digital platform delivering what you paid for?
A digital platform can be stable, supported and still return far less than the business expected. Ten signs you may be losing value, and the five layers where the cause usually sits.