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Contentful Agency Contentful Partner

Whether you need a new Contentful partner, a migration from a legacy CMS, or more from your existing investment — Remarkable can help.

Why Remarkable + Contentful Structured content, built for what's next

  • Structured content specialists — we build on Contentful’s API-first, headless architecture so your content is genuinely reusable across web, mobile, apps and AI agents, not just repurposed page-by-page.
  • Personalisation from day one — Contentful’s contextual personalisation needs no CDP or integration work to get started; we help clients go from anonymous-visitor targeting to fully authenticated, segment-based personalisation as their data maturity grows.
  • Built for the agentic era — Contentful’s MCP server and Contentful Skills mean we can connect your content estate directly into AI agents and assistants, with brand governance enforced at the platform level, not bolted on afterwards.
  • Now backed by Salesforce — Salesforce has signed a definitive agreement to acquire Contentful, bringing together one of the world’s leading CRM and customer data platforms with one of the most mature structured content platforms on the market.
4500+
Customers trusted by Contentful
99.99%
Uptime SLA
180B
API calls per month
30%
of Fortune 500 brands run on Contentful

What is Contentful?

Contentful is a composable, API-first content platform built around four pillars: content, personalisation/optimisation, AI, and an open ecosystem. Originally built as an API-first content layer, it’s increasingly positioned by Contentful itself as an “intelligent experience platform” — structured content that’s readable by people and, increasingly, by AI agents and answer engines.

Remarkable offers an array of services powered by Contentful, including:

  • Contentful CMS — Headless, API-first content management with a typed content model
  • Contextual Personalisation — real-time personalisation and A/B testing, built on Contentful’s Ninetailed acquisition, with no CDP required to get started
  • Experimentation — testing across content, layout and even ad creative, feeding directly into personalised delivery
  • Automation Builder — visual workflow automation for translation, content updates and orphaned-content management
  • AI-native Analytics & Observability — performance insight at the point of content creation, not just after the fact
  • MCP Server & Contentful Skills — native integration with AI agents, assistants and agentic workflows, with brand governance enforced at the platform level
  • App Framework & Ecosystem — 110+ integration partners across commerce, DAM, localisation, search and analytics

Contentful is now part of Salesforce

Salesforce has signed a definitive agreement to acquire Contentful — bringing together one of the world’s leading CRM and customer data platforms with one of the most mature, API-first structured content platforms on the market. For Contentful customers, the message from leadership has been consistent: the product roadmap, partner relationships, and platform investment are continuing exactly as planned through the acquisition process and beyond.

What makes the combination exciting is how naturally the two platforms complement each other. Salesforce knows who your customers are and what they’ve done; Contentful knows how to deliver the right content, structured and governed, to the right channel — including AI agents — at the right moment. Bringing CRM-grade customer intelligence together with a content platform built for the agentic era opens up a level of connected, real-time personalisation that’s been hard to achieve when those two systems sit with different vendors.

As AI agents and answer engines become a meaningful source of traffic and influence, structured, typed, well-governed content isn’t a nice-to-have — it’s the foundation that determines whether your brand shows up in those answers at all. Pairing that with Salesforce’s customer data puts Contentful customers in a strong position as that shift accelerates.

Contentful Migration & Replatforming

If you’re moving from a legacy CMS — including Sitecore, Optimizely, or another headless platform — to Contentful, Remarkable can lead the migration end-to-end:

  • Content audit and structured content modelling, not a lift-and-shift of legacy content
  • Personalisation strategy from day one, using Contentful’s contextual personalisation
  • Brand governance and design system integration for AI-assisted content creation
  • Multi-brand, multi-language, multi-country content operations at scale
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Contentful FAQs

Contentful is a composable content platform that lets organisations manage structured content once and deliver it across any channel — websites, apps, and increasingly AI agents and assistants — through an API-first architecture.

Contentful is a headless, SaaS content platform. Rather than coupling content to a specific front end, it stores content as structured, typed data delivered via API, so any channel or agent can consume it.

Contentful’s contextual personalisation works from day one using anonymous signals like geography, visit history and campaign source, with no CDP integration required, and can mature into fully authenticated, segment-based personalisation over time.

Contentful has built AI-agent support directly into its architecture via an MCP server and “Contentful Skills,” allowing agents to read, reason over, and create content within Contentful’s governance and brand rules — rather than bypassing them.

Yes. Contentful is used by 30% of Fortune 500 brands, processes 180B+ API calls a month, and is built to enterprise security and compliance standards including SOC 2 Type II, ISO 27001, TISAX and GDPR-readiness.

Yes — Contentful has an ecosystem of 110+ integration partners spanning marketing automation, ecommerce, DAM, localisation, search, analytics and AI tools, including HubSpot, Shopify, Algolia and OpenAI.

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