Insights
Insight-driven, quality-focused content written by the experts.
October 2, 2026
Contentful A/B Testing: Contentful Personalization or Optimizely?
There are two main ways to A/B test content in Contentful: Contentful Personalization, the platform’s own experimentation and personalisation product,...
September 29, 2026
Every DXP is now an agent platform. Is your estate ready?
Optimizely, Contentstack and Acquia have dropped the DXP label, and Salesforce has switched the agents on. What it changes about the platforms you already pay for — and five questions to answer before your next renewal.
August 20, 2026
Is your digital platform delivering what you paid for?
A digital platform can be stable, supported and still return far less than the business expected. Ten signs you may be losing value, and the five layers where the cause usually sits.
August 5, 2026
What is Contentful
Contentful has evolved from headless CMS to composable content platform — with Studio, AI Actions and native personalisation. Here's what it is today and why enterprises choose it.
July 19, 2026
7 Things to Know About Composable DXP Partners
Composable is no longer the decision — the decision is who you assemble it with. Seven architectural factors to test in the platform and in the partner.
May 19, 2026
Remarkable’s OMVPs Renewed for 2026
We’re thrilled to announce that four members of the Remarkable team have had their Optimizely Most Valuable Professional (OMVP) status...
April 28, 2026
The five things every marketer needs to know about the Optimizely CMS 13 launch
As an Optimizely Platinum Solution Partner – one of the first in the UK, no less – the team at...
April 21, 2026
Remarkable’s Highlights from SUGCON Europe 2026 in London
Another year, another SUGCON Europe in the bag. This year didn’t disappoint, with forty talks from Sitecore and the wider...
January 28, 2026
Speaking the Language of Leadership with Optimizely Experimentation
For many digital, marketing, and product teams, experimentation remains one of the most powerful yet misunderstood levers for growth. Not because the...
January 21, 2026
Turning Optimizely Insights into Organisational Learning
Most experimentation programmes don’t fail because the tests are wrong. They fail because the learnings disappear. Across organisations we see...
January 13, 2026
Scaling Experimentation Strategy with Opal AI
As organisations scale their experimentation practice, the challenge is no longer “Can we run experiments?” It becomes: Can we learn...
January 8, 2026
Designing an Experimentation North Star with Optimizely
When experimentation runs without a North Star, a single, unifying measure of success, it quickly devolves into disconnected tests, unclear...