Insights
Insight-driven, quality-focused content written by the experts.
March 28, 2024
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to...
March 18, 2024
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation...
March 14, 2024
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful...
March 13, 2024
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or...
March 7, 2024
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With...
March 5, 2024
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform....
March 1, 2024
The Optimizely MVP Award
The Optimizely community thrives on the contributions of its members, and the Optimizely Most Valuable Professional (OMVP) program celebrates those...
February 29, 2024
What is BigCommerce? The headless commerce platform explained
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one...
February 29, 2024
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation,...
February 27, 2024
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising...
February 21, 2024
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions,...
February 14, 2024
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%....