Insights

Around 61% of the world’s current population use social media. That’s a potential audience of billions. In today’s digital age, leveraging social media for digital marketing is critical for businesses across all industries, including financial services. Social media marketing provides... Read more

Why the brands winning today (and tomorrow) are those investing smartly in digital. In the past 20 years, digital marketing has fully matured and is far from it’s old position as a a “nice to have”. It is genuinely a... Read more

For years, digital marketing and in-particular SEO (search engine optimisation), has been the frontline tactic for insurance brands looking to win online. Get your site ranking for the right keywords, and the quotes and conversions would follow. But the rules... Read more

Overview The term ‘digital marketing’ covers a wide range of marketing tactics, all executed on digital platforms. Nowadays, the majority of brands use digital marketing to appeal to customers, and it has become a crucial part of marketing for businesses... Read more

Another month, another Google algorithm update shaking up the search rankings. The Google Core Update March 2025 is proving to be yet another ‘big one’, hitting websites hard and rewarding those who have been playing the long game with high-quality... Read more

More than 88% of brands use AI in Digital Marketing. The days of mass marketing blasts are fading faster than ever. Today’s consumers crave personalised experiences, and digital marketing needs to adapt. AI (Artificial Intelligence) is transforming the way we... Read more

Why Accessibility Matters Beyond Compliance  Website accessibility is often framed as a legal requirement—an obligation to meet the Web Content Accessibility Guidelines (WCAG) and comply with regulations like the European Accessibility Act (Read more about what the EAA means for... Read more

For years, search marketing revolved around one goal: getting users to click through to your website. But in 2025, that playbook is becoming obsolete. The rise of zero-click searches means that Google, AI search engines, and other discovery platforms are... Read more