Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, AI & Automation
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI across channels. Segmented email marketing is considerably more effective , with marketers reporting a staggering 760% increase in earnings from... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and needs. 69% of customers want a personalised and consistent customer experience across multiple channels, both physical and digital. However, few... Read more
Content Operations, Personalisation & CRO
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the Gartner Magic Quadrant demonstrates the impact this product is making in the technology space for customers. After placing in the... Read more
Travel & Transport, AI & Automation
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more
Travel & Transport, Content Operations
Hotel SEO Strategy
With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more
Travel & Transport, Commerce & Experience Platforms
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter. This makes it imperative for... Read more
Ecommerce, Commerce & Experience Platforms
How Much Does BigCommerce Cost
BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions. But how much does BigCommerce cost? With global ecommerce sales projected to reach $6.4 trillion by 2024, choosing the right... Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more