Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Optimizely
October 24, 2022
Peerius Episerver Explained
With an impressive customer base of famous brands such as Tommy Hilfiger, Peerius is a piece of the puzzle acquired...
Commerce & Experience Platforms, Customer Experience (CX)
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
Commerce & Experience Platforms, Customer Experience (CX)
October 20, 2022
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of...
Customer Experience (CX), Personalisation & CRO
October 18, 2022
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like...
Commerce & Experience Platforms, Customer Experience (CX)
October 6, 2022
3 REASONS B2B MANUFACTURERS SHOULD INVEST IN THEIR ONLINE EXPERIENCE
Have you noticed a change in your buyer’s behaviour since the pandemic? Business customers are now taking the buying journey...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
Financial Services, Digital Marketing & Media
August 31, 2022
Law Firm Digital Marketing Strategy Guide
Law firm digital marketing strategy, sometimes referred to as internet marketing strategy is critical for the future success of modern...
Customer Experience (CX), Design and Build
August 22, 2022
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users...
Commerce & Experience Platforms, Personalisation & CRO
August 17, 2022
The 4 Steps to Personalising Content on your Sitecore website
76% of consumers get frustrated when companies don’t use content personalisation. In 2022, consumers expect to be treated like an...
Financial Services, Content Operations
August 9, 2022
Content Marketing for Law Firms: The Guide for Success
Content marketing costs 62% less than traditional marketing and has the potential to generate three times as many new revenue...
Customer Experience (CX), Personalisation & CRO
July 25, 2022
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique...
CRM & Data, Customer Experience (CX)
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...