Insights

With hundreds of other priorities, sustainability can often be seen as a tick box exercise that companies feel they should do. But are brands missing opportunities to leverage sustainable marketing for competitive advantage?  Our research suggests so. In 2021 three... Read more

Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance on the internet for information, resources, and inspiration, it’s essential for businesses and organisations with an online presence to have... Read more

99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more

As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more

For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads.  Yet in general, many manufacturers have been slower to adopt this approach... Read more

Google processes over 8.5 billion searches daily and almost monopolises the search engine space with a global market share of 91.88%. This makes Google a highly valuable channel and tool in SEO for insurance companies and the north-star to follow... Read more

A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance products and services online. Digital marketing is becoming increasingly important for companies as more and more customers are turning to... Read more