Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one name that consistently emerges at the forefront is BigCommerce. But, what is BigCommerce, and why is it the platform of... Read more
Travel & Transport, Digital Marketing & Media
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising and delivering content to your target audience is key to success in the digital world. Crafting a captivating digital experience... Read more
Customer Experience (CX), Optimizely
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions, such as subscribing to a newsletter, adding products to a cart, or filling out a contact form. Conversion rate Optimisation... Read more
Customer Experience (CX), Optimizely
What Are The Best A/B Testing Platforms?
A/B tests are carried out to create data that can be used to improve conversion rates by up to 400%. By comparing two versions of a webpage, email, or advertisement, organisations can identify which elements resonate better with their audience,... Read more
Travel & Transport, AI & Automation
Artificial Intelligence in Airlines
While artificial intelligence (AI) remains a relatively recent development, it is gaining widespread recognition, and one sector at the forefront of embracing this innovation is the airline industry. In recent years, the aviation sector has undergone a significant transformation through... Read more
Travel & Transport, AI & Automation
Marketing for travel brands in 2024
The travel industry is regaining pace in 2024 and travellers are even more eager to get away. Travel and airline digital transformation is at an all-time high, with brands looking for better ways to reach their audience at the right... Read more
Commerce & Experience Platforms, Optimizely
Optimizely CMS 13 Benefits For Your Organisation
Choosing the right Content Management System (CMS) is paramount for organisations aiming to stay ahead in the competitive online space. Optimizely CMS, formerly known as Episerver, stands out as a robust and versatile solution that offers a variety of advantages... Read more