Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
September 14, 2023
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of...
Financial Services, Digital Marketing & Media
September 6, 2023
Marketing for Asset Management Firms: Strategies to Drive Growth and Digital Transformation
Asset management firms play a crucial role in managing investments and wealth for clients. In the highly competitive financial services...
CRM & Data, Customer Experience (CX)
September 5, 2023
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New...
Ecommerce, Commerce & Experience Platforms
August 29, 2023
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...
Commerce & Experience Platforms, CRM & Data
August 27, 2023
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry...
AI & Automation, Customer Experience (CX)
August 22, 2023
Unveiling Sitecore’s Generative AI Integration
Sitecore, a leader in composable digital experience platforms and content management system (CMS) solutions, is revolutionising the marketing landscape with...
Content Operations, Digital Marketing & Media
August 9, 2023
Sustainability in Digital Marketing
In a recent Sitecore SMAC webinar, Christine Bookless, a Sitecore Strategy MVP and Lead Sitecore Optimisation Consultant from Sagittarius, shared...
Remarkable News, CRM & Data
July 13, 2023
Cyber Essentials Certificate Awarded To Ultimedia
We’re delighted to be awarded our new Cyber Essentials certification, acknowledging our commitment to combat evolving cyber threats. We understand...
Content Operations, Digital Marketing & Media
June 21, 2023
Automotive Seo Tips
The benefits that SEO (Search Engine Optimisation) can bring to your website have the potential to be exceptional for driving...
CRM & Data, Digital Marketing & Media
June 20, 2023
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively....
CRM & Data, Personalisation & CRO
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Ecommerce, Commerce & Experience Platforms
June 8, 2023
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...