Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Ecommerce, Commerce & Experience Platforms
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes by 15% to 20% across the market.” Inflation outpacing wages, fewer first-time buyers, and falling housing prices deterring people from... Read more
AI & Automation, Optimizely
Opal AI: Your New Virtual Assistant
Artificial intelligence or AI, is a hot topic and will continue to be especially in the world of business and marketing. It’s already reshaping how we do day to day business operations and organisations that embrace AI position themselves to... Read more
Ecommerce, AI & Automation
Designing the perfect basket: The hidden secret of e-commerce success
Inventory management can make or break an online store. It’s about optimizing stock levels, ensuring products are readily available when customers need them, and minimizing excess inventory that can tie up capital. Whilst brands can look to make improvements in... Read more
AI & Automation, CRM & Data
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for harnessing the power of Sitecore Send in your email marketing endeavours, exploring Sitecore Send’s Email Lists and Campaigns. Let’s continue... Read more
Financial Services, Content Operations
Content Marketing For Asset Management
82% of customers prefer organisations with a content presence, this is a great opportunity for savvy, client-centric asset management firms. The financial services industry is still playing catch up with digital transformation which was reflected in our recent study into... Read more
AI & Automation, Commerce & Experience Platforms
Optimizely One
Optimizely, the leading digital experience platform (DXP) provider, recently held Opticon 2023 in San Diego, where they have revealed the pioneering marketing operating system: Optimizely One. A groundbreaking solution that delivers unparalleled levels of adaptability, ease of use, and authority... Read more