Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
The hidden cost of Siloed Data
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and platforms. This disorganisation can severely... Read more
CRM & Data, Customer Experience (CX)
The Hidden Costs of Siloed Data: How It’s Impacting Your Revenue
Companies collect vast amounts of customer data daily, however, without a unified strategy to manage this data, businesses often find themselves dealing with siloed information. Therefore, critical customer insights are scattered across departments, systems, and platforms. This disorganisation can severely... Read more
AI & Automation, CRM & Data
From Issue to Resolution: Speeding Up Customer Support with Salesforce Service Cloud Quick Start
Efficient customer support is the backbone of any successful business. Delays in handling customer issues not only damage your reputation but can also lead to a loss of loyalty. With the Salesforce Service Cloud Quick Start, businesses can streamline their... Read more
AI & Automation, CRM & Data
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages, the main purpose behind employing artificial intelligence in hotels was the automation of repetitive tasks, as well as basic data... Read more
Travel & Transport, Digital Marketing & Media
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing is taking over? Pay-Per-Click (PPC) advertisement has become one of the most powerful tools available on the market. On average,... Read more
AI & Automation, Customer Experience (CX)
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2 billion by 2026. As brands strive to keep up with their audiences, advanced digital marketing solutions are key. The extensive... Read more