Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
September 8, 2024
10 Signs You Need a Salesforce Health Check Assessment
AI & Automation, CRM & Data
July 31, 2024
Artificial Intelligence in Hotels
8% of guests feel that AI improves their hotel booking and stay experiences, but why is that? In early stages,...
Travel & Transport, Digital Marketing & Media
July 23, 2024
Creating Successful Hotel PPC Campaigns
All hotels share a common goal, increasing occupancy rates. But, how is this achieved at a time when digital marketing...
AI & Automation, Customer Experience (CX)
July 22, 2024
Sitecore Digital Marketing: Maximising Your Online Presence
The global digital advertising and marketing market for 2024 is estimated at $667 billion and is projected to reach $786.2...
AI & Automation, CRM & Data
July 22, 2024
Salesforce Analytics
Nearly 80% of users have rated Salesforce Analytics Cloud “excellent” or “good”. Salesforce Analytics Cloud is a very powerful tool,...
CRM & Data, Customer Experience (CX)
July 17, 2024
Optimizely Amplitude Integration
87% of marketers believe that data is the most under-utilised asset within their company. Having access to actionable data is...
AI & Automation, Content Operations
July 8, 2024
Content Marketing Strategy for Enterprise Brands
Content marketing is projected to be worth $600 billion by the end of 2024 and has the highest ROI out...
AI & Automation, CRM & Data
July 4, 2024
The Benefits of Using Salesforce CRM
Maintaining strong relationships with your customer base is crucial. Due to that, CRM systems have become essential tools that need...
AI & Automation, Personalisation & CRO
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
AI & Automation, CRM & Data
June 12, 2024
What is a Salesforce Consultant?
In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing,...