Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Personalisation & CRO
June 8, 2023
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide...
Ecommerce, Commerce & Experience Platforms
June 8, 2023
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for...
Content Operations, CRM & Data
May 24, 2023
Unlocking Digital Transformation Success: The Power of Company Culture
Just in case the industry buzzword ‘Digital Transformation’ has passed you, the phrase refers to adopting new technologies and digital...
CRM & Data, Customer Experience (CX)
April 21, 2023
Digital Transformation Starts and Ends with People
Digital transformation is the buzzword of the decade. It refers to integrating digital technology into all business areas, fundamentally changing...
CRM & Data, Digital Marketing & Media
April 4, 2023
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool...
Commerce & Experience Platforms, CRM & Data
January 10, 2023
COMPOSABLE COMMERCE: E-COMMERCE IN 2023 AND BEYOND
From made to specification bikes, to customising sports shoes, we all love the flexibility to choose what suits our unique...
Financial Services, CRM & Data
October 4, 2022
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations...
AI & Automation, CRM & Data
September 22, 2022
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised...
Manufacturing, Commerce & Experience Platforms
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
Commerce & Experience Platforms, CRM & Data
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
CRM & Data, Customer Experience (CX)
June 29, 2022
GA4: The Latest Google Analytics Update
In October, Google announced the latest version of Google Analytics, Google Analytics 4 (GA4), which is set to roll out...
CRM & Data, Customer Experience (CX)
May 10, 2022
The 5 key benefits of working with a Business Analyst.
Working with a Business Analyst (BA) can have long-lasting benefits for your business, bringing a range of knowledge and skills,...