Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Salesforce
CRM Adoption – A Guide for Higher ROI
Did you know that only 40% of businesses achieve a CRM adoption rate of 90% or higher? This startling statistic serves as a wake-up call to organisations worldwide, highlighting a significant gap between the deployment of CRM systems and their... Read more
CRM & Data, Salesforce
4 Essential Steps to Crafting a Tailored CRM Strategy for Business Success
A well-defined Customer Relationship Management (CRM) Strategy can catapult a business from mediocrity to market leadership by optimising customer interactions at every touchpoint. The integration of a CRM system tailored to the unique needs and objectives of a business is... Read more
CRM & Data, Salesforce
Salesforce for Small Businesses: Cost-Effective CRM Solutions
In today’s dynamic and competitive business environment, effective customer relationship management is paramount for small businesses and startups. Salesforce, a reputable CRM platform, offers affordable solutions tailored to the unique needs of smaller enterprises. If you’re a small business owner,... Read more
AI, CRM & Data
Is Your Salesforce Ready for the AI Revolution?
In the dynamic digital era, Artificial Intelligence (AI) emerges as a transformative force, revolutionizing industries and redefining business operations. Yet, the efficacy of AI hinges on the quality and preparedness of its foundational data. As the CEO of Unify, my... Read more
CRM & Data, Salesforce
What is Salesforce, and How Much Does it Cost?
Understanding the value of Salesforce and the digital transformation potential with Unify CRM Consultancy’s CRM overview and pricing summary. Many companies face challenges in meeting evolving expectations due to various factors, including disconnected departments, siloed data, separate point solutions,... Read more
Events, AI
Unifying Your Customer Data with AI: Insights from Salesforce World Tour
Meet Ghada Fourane, Unify’s CEO, who shares her valuable observations from the AI-focused Salesforce World Tour in London, highlighting the swift progress of innovation and the seamless integration of AI across all applications. In case you missed our... Read more