Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, CRM & Data
December 15, 2023
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have...
CRM & Data, Digital Marketing & Media
November 28, 2023
Google Announced as DMA Gatekeeper – What Does this Mean?
Google was recently announced as an official gatekeeper of the Digital Markets Act (DMA) – but what does this mean,...
AI & Automation, CRM & Data
November 15, 2023
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent...
Ecommerce, AI & Automation
November 14, 2023
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a...
Ecommerce, Commerce & Experience Platforms
November 7, 2023
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes...
AI & Automation, CRM & Data
October 23, 2023
Sitecore Send: Everything you need to know (Part 2)
In Part One of ‘Everything you need to know before getting started with Sitecore Send,’ we laid the foundation for...
AI & Automation, CRM & Data
September 14, 2023
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of...
CRM & Data, Customer Experience (CX)
September 5, 2023
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New...
Ecommerce, Commerce & Experience Platforms
August 29, 2023
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the...
Commerce & Experience Platforms, CRM & Data
August 27, 2023
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry...
Remarkable News, CRM & Data
July 13, 2023
Cyber Essentials Certificate Awarded To Ultimedia
We’re delighted to be awarded our new Cyber Essentials certification, acknowledging our commitment to combat evolving cyber threats. We understand...
CRM & Data, Digital Marketing & Media
June 20, 2023
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively....