Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
March 20, 2022
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future...
Commerce & Experience Platforms, CRM & Data
February 28, 2022
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in...
Commerce & Experience Platforms, Contentful
January 28, 2022
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies...
CRM & Data, Customer Experience (CX)
January 22, 2022
PERSONALISATION, WHAT IS IT REALLY?
Remember the first mass email you ever received with your name in the subject line? For the first time in...
CRM & Data, Customer Experience (CX)
January 10, 2022
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at...
AI & Automation, CRM & Data
December 16, 2021
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now,...
CRM & Data, Customer Experience (CX)
November 22, 2021
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able...
CRM & Data, Digital Marketing & Media
November 10, 2021
Digital marketing in Construction and Manufacturing
Where we spend our money is always a hot topic. Perhaps never more so than now. With Budgeting season well...
Commerce & Experience Platforms, CRM & Data
September 2, 2020
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of...
AI & Automation, CRM & Data
June 16, 2020
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from...
CRM & Data, Customer Experience (CX)
September 7, 2019
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been...
CRM & Data, Personalisation & CRO
November 9, 2018
SITECORE 9. IT’S TIME TO UPGRADE. HERE’S WHY
With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they...