Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, CRM & Data
Gaining Value From Your Product Recommendations: Cross-selling on Any Device
According to a study by Barilliance, personalised product recommendations account for up to 31% of e-commerce site revenues. Shoppers have come to expect tailored product suggestions that cater to their individual preferences and needs. That being said, providing consistent recommendations... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more
Ecommerce, Commerce & Experience Platforms
Driving Loyalty During Financial Crisis
In the summer of 2023, sofa giant DFS claimed that the highest mortgage rates since 2008 have “depressed sales volumes by 15% to 20% across the market.” Inflation outpacing wages, fewer first-time buyers, and falling housing prices deterring people from... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more