Insights
Insight-driven, quality-focused content written by the experts.
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Customer Experience (CX), Optimizely
Optimizely Personalisation
How To Create Unique Experiences For Your Site Users There are a list of factors that contribute to great user experience, some of which might be more specific to sectors or individual organisations. But a common denominator to successful UX... Read more
Commerce & Experience Platforms, Optimizely
Email Marketing for Financial Services: Leveraging the Power of Digital Communication
83% of wealth management companies credit email marketing as the primary driver of customer acquisition. This figure is supported by a 2021 survey that found 74% of consumers prefer receiving commercial communications, including financial updates through email. In today’s digital... Read more
Manufacturing, Commerce & Experience Platforms
Driving online sales revenue in 2023: Embracing digital strategies for tools and industrial equipment sellers
The digital landscape continues to reshape business strategies, with a particular impact on B2B tools and industrial equipment sellers. Previously reserved for B2C retailers, e-commerce is now a critical part of the often more complex and large-scale sales journeys for... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore vs Umbraco
Sitecore vs Umbraco: two popular CMS solutions that have gained significant attention in today’s digital landscape. Having a reliable and efficient Content Management System (CMS) is crucial for businesses striving to create, manage, and deliver exceptional digital experiences. Both Sitecore... Read more
Financial Services, Remarkable News
Liontrust Wins “Best Website”
Remarkable, a leading Sitecore agency, is proud to announce that their work with key client, Liontrust, an established, rapidly growing asset management organisation based in the UK, has been awarded the prestigious “Best Website” accolade at the Investment Marketing and... Read more
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing ecommerce potential: Sidestep these commerce personalisation mistakes
With the abundance of choices available to consumers and a growing expectation for convenience, tailoring shopping experiences is paramount for engaging customers, driving sales, and building long-lasting relationships. With such demand, technology has made it possible to optimise each customer... Read more