Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Personalisation & CRO
4 Benefits Of Website Personalisation For Your Travel Brand
As a travel brand, you’ve probably heard of personalisation before – it’s the idea that every customer gets a unique experience on your website by tailoring the content to their interests, location, and other factors. Online platforms like Amazon, Netflix... Read more
AI & Automation, Optimizely
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations. Read more
Commerce & Experience Platforms, Customer Experience (CX)
THE SECRET TO CUSTOMER RETENTION UNLOCKED
As we race through the early months of 2022, the repercussions of the last couple of years in retail are becoming crystal clear: buying behaviour is changing. As many as 75% of US consumers switched to a new store, product or buying... Read more
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
Commerce & Experience Platforms, Optimizely
Episerver DXC
Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations for different business challenges. The whole map of the digital offerings in Episerver DXC (now Optimizely) briefly consists of the following... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button and each interaction with our chosen brands become more and more personalised. For businesses, this means it’s critical to have... Read more
Customer Experience (CX), Optimizely
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more