Insights
Insight-driven, quality-focused content written by the experts.
Customer Experience (CX), Digital Marketing & Media
4 Key Trends Shaping the Travel Industry in 2023
The travel industry has experienced significant upheaval after the COVID-19 pandemic. However, there is light at the end of the tunnel as the industry rebounds. In this blog post, we will explore the key findings from Mastercard Economics Institute’s fourth... Read more
Commerce & Experience Platforms, Optimizely
How to use Optimizely
If your organisation has recently started a digital transformation onto the Optimizely platform, receiving the correct training and support on the platform is paramount to returning the desired positive ROI. Getting Started With The Optimizely Suite Getting started with the... Read more
Customer Experience (CX), Personalisation & CRO
4 Benefits of Website Personalisation for Financial Brands
In today’s digital landscape, financial brands face increasing competition and challenges in reaching and engaging their target audience. Website personalisation has become an increasingly important tool for financial brands to enhance the customer experience, increase engagement, and improve conversion rates.... Read more
Customer Experience (CX), Personalisation & CRO
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th April. The day was packed with exciting announcements, informative keynotes, and insightful breakout sessions. Attendees, including ourselves, gained valuable insights... Read more
AI & Automation, Customer Experience (CX)
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very quickly changing how we work and understand the day-to-day experience of the web, with ChatGPT being the centre of attention.... Read more
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Customer Experience (CX), Optimizely
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more