Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Personalisation & CRO
CONTENT MARKETING FOR MANUFACTURING COMPANIES: WHERE DO YOU BEGIN?
For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads. Yet in general, many manufacturers have been slower to adopt this approach... Read more
Commerce & Experience Platforms, Personalisation & CRO
Digital Marketing Strategy For Insurance Companies
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance products and services online. Digital marketing is becoming increasingly important for companies as more and more customers are turning to... Read more
Customer Experience (CX), Optimizely
Launchdarkly Vs Optimizely
Explore LaunchDarkly vs Optimizely (also known as Episerver) as we take a closer look at which feature flagging platform is best. Learn what differentiates the two technologies and which one suits your business aims and ambitions for feature flagging and... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Pricing
If you’re considering choosing Optimizely for your organisation, you’ll undoubtedly need to know how much it costs and more about the pricing scales. Since the digital experience platform (DXP) has seen some rapid expansion, the Optimizely pricing model has adjusted... Read more
Commerce & Experience Platforms, Personalisation & CRO
An (Almost) Definitive List of 100 Top AI Tools & Platforms for Marketing
There has been an unparalleled amount of hype surrounding the application of Artificial Intelligence (AI) in the tech and marketing spheres in the past few months. In fact, if we look at Google Trends alone (usually a fairly good indicator... Read more
Contentful, Optimizely
Contentful X Optimizely
Contentful is an API-focused ‘composable content platform’ (headless CMS) that helps evolve businesses’ content marketing quality. The perfect step for smaller companies that are looking to evolve from platforms such as WordPress. The technology is a lower priced entry point... Read more
Content Operations, Personalisation & CRO
Content Marketing For Insurance Companies
Content marketing for insurance companies costs 62% less than other traditional marketing approaches and can drive three times more sales opportunities. For insurance companies, content marketing provides the perfect vehicle to build meaningful customer relationships, educate, drive revenue and build... Read more
Ecommerce, Commerce & Experience Platforms
Episerver Commerce B2C and B2B Cloud
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Episerver Commerce Cloud (B2C) Episerver Commerce B2C Cloud (now Optimizely) is a collection of tools, designed to empower marketers to drive their... Read more