Insights

Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With the rise of digital platforms, hotels must leverage advanced digital marketing strategies to succeed. By looking at building the digital... Read more

With 70% of travellers booking hotels online, a robust SEO (Search Engine Optimisation) strategy is essential for hotels to stand out and attract more guests. Additionally, 72% of mobile bookings occur within 48 hours of last-minute Google searches including the... Read more

In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence of a hotel, encapsulated by its website, is often the first touchpoint potential guests encounter.  This makes it imperative for... Read more

BigCommerce is a leading ecommerce platform, supporting over 60,000 businesses worldwide with its robust suite of tools and scalable solutions. But how much does BigCommerce cost? With global ecommerce sales projected to reach $6.4 trillion by 2024, choosing the right... Read more

Understanding how much Contentful costs involves examining several elements that contribute to its pricing. Contentful offers various subscription plans to meet different business needs. Contentful has plans tailored for small projects, teams, and large enterprises. Each plan includes different features... Read more

Contentful, a leading headless CMS, offering flexible and scalable solutions for businesses of all sizes.  Contentful distinguishes itself in the CMS market with its API-first approach, enabling seamless integration across various digital channels. This flexibility allows businesses to manage and... Read more

What is Contentful Contentful is a modern, headless CMS that empowers businesses to create, manage, and distribute content across various channels. Unlike traditional CMS platforms, Contentful decouples the backend content management from the frontend presentation layer, offering unparalleled flexibility and... Read more

Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more