Insights
Insight-driven, quality-focused content written by the experts.
Content Operations, Digital Marketing & Media
SEO content strategy
It’s a common misconception that SEO (search engine optimisation) can suck the joy out of content creation, turning a ‘content strategy’ into a simple checklist task with little room for creativity. In actuality, SEO not only provides a strong set... Read more
Digital Marketing & Media, Performance Marketing
Automotive Digital Marketing Strategy
The automotive industry has witnessed significant changes in recent years, with the rise of digital marketing strategies being one of the most prominent. Automotive digital marketing strategy has become crucial for automotive parts suppliers to attract and retain customers. With... Read more
Customer Experience (CX), Personalisation & CRO
Six Key Takeaways from Sitecore DX Europe
The first Sitecore DX 2023 Europe – Accelerate your Journey was a high-energy one-day conference held in London on 25th April. The day was packed with exciting announcements, informative keynotes, and insightful breakout sessions. Attendees, including ourselves, gained valuable insights... Read more
AI & Automation, Customer Experience (CX)
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very quickly changing how we work and understand the day-to-day experience of the web, with ChatGPT being the centre of attention.... Read more
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
Commerce & Experience Platforms, Customer Experience (CX)
6 COMPETITIVE ADVANTAGES SUSTAINABLE WEBSITE CAN GIVE YOUR BRAND
With hundreds of other priorities, sustainability can often be seen as a tick box exercise that companies feel they should do. But are brands missing opportunities to leverage sustainable marketing for competitive advantage? Our research suggests so. In 2021 three... Read more
Commerce & Experience Platforms, Customer Experience (CX)
GETTING YOUR WEBSITE RAMADAN-READY: A GUIDE TO FORGING LONG LASTING RELATIONSHIPS WITH YOUR CUSTOMERS DURING RAMADAN
Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance on the internet for information, resources, and inspiration, it’s essential for businesses and organisations with an online presence to have... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more