Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, CRM & Data
Airline Marketing Strategies
74% of total travel and tourism revenue will be generated through online sales by 2027. Investing in robust airline marketing strategies is vital. New trends and technologies offer opportunities for brands to innovate and push boundaries to find new ways... Read more
Optimizely, Personalisation & CRO
7 Tactics For Web Conversion Optimisation
A well-designed website is no longer enough. Organisations need to ensure their online presence converts visitors into paying customers or leads. This is where Conversion Rate Optimisation (CRO) comes in. With only 22% of businesses being happy with their current... Read more
Customer Experience (CX), Optimizely
Optimizely Marketplace
In today’s competitive landscape, offering a personalised and consistent customer experience is no longer a luxury, it’s a necessity. With 69% of customers craving just that: a seamless journey across all touchpoints. This is where a Digital Experience Platform (DXP)... Read more
Customer Experience (CX), Optimizely
Optimizely Gartner Magic Quadrant
For the fifth consecutive year, Gartner has recognised Optimizely as a market leading Digital Experience Platform and Content Marketing Platform. Surpassing Sitecore and Drupal with considerable distance whilst closing in on Adobe. Optimizely (formerly Episerver) was first recognised in 2015... Read more
Ecommerce, Commerce & Experience Platforms
What is BigCommerce?
The right ecommerce platform for your business is more crucial than ever. Among the long list of options available, one name that consistently emerges at the forefront is BigCommerce. But, what is BigCommerce, and why is it the platform of... Read more
Travel & Transport, Digital Marketing & Media
Aviation Digital Marketing
The aviation industry is no stranger to evolution. From the dawn of commercial flight to the era of digital transformation, airlines have consistently adapted to meet the evolving needs of passengers and stakeholders alike. In this digital age, where connectivity... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Contentstack
With 90% of people exclaiming personalised experiences are desirable, having a robust content management system (CMS) built for creating, optimising and delivering content to your target audience is key to success in the digital world. Crafting a captivating digital experience... Read more
Customer Experience (CX), Optimizely
Improving Ecommerce Conversion Rates
The average ecommerce conversion rate is between 2.5% to 3%. Conversions can change depending on the organisation or conversion actions, such as subscribing to a newsletter, adding products to a cart, or filling out a contact form. Conversion rate Optimisation... Read more