Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Content Operations
What is Contentful
What is Contentful Contentful is a modern, headless CMS that empowers businesses to create, manage, and distribute content across various channels. Unlike traditional CMS platforms, Contentful decouples the backend content management from the frontend presentation layer, offering unparalleled flexibility and... Read more
Travel & Transport, Commerce & Experience Platforms
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO is a scientific approach designed to enhance the likelihood of converting visitors into bookers. This involves analysing the entire journey... Read more
Travel & Transport, Digital Marketing & Media
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good news is that hotels can easily create emotive content that inspires wanderlust. The bad news, the competition is fierce. Travellers... Read more
Commerce & Experience Platforms, Optimizely
Optimizely vs Sanity
As businesses face the ongoing challenge of elevating user experiences to maintain a competitive edge, understanding the benefits of Optimizely vs Sanity is more relevant than ever. With over 8 in 10 individuals feeling restricted by their current CMS and... Read more
Travel & Transport, Commerce & Experience Platforms
Ecommerce for Hotels
The hospitality industry, an ever-evolving sector marked by fierce competition and high customer expectations, has been shaped by the advent of digital technology. Today, the need to integrate ecommerce into the business strategies of hotels is not just an option,... Read more
Ecommerce, Commerce & Experience Platforms
Travel Ecommerce – 5 Top Tips for Brands in 2024
In an era where digital innovation dictates market trends, travel ecommerce stands at the forefront of this evolution, capturing the imagination and budgets of global explorers. As we navigate through 2024, the fusion of technology and travel has never been... Read more
Ecommerce, Commerce & Experience Platforms
BigCommerce Travel Sites – A Digital Marketing Guide
The travel industry is currently witnessing a substantial digital transformation, spurred by innovations in ecommerce platforms such as BigCommerce. In today’s digital age, a robust online presence is not merely beneficial but essential for survival and growth in the highly... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Content Operations, Customer Experience (CX)
Optimizely Content Marketing Platform
Optimizely CMP has been recognised as a leader in the Gartner Magic Quadrant for Content Marketing Platforms for the seventh consecutive year. This recognition highlights the platform’s agility and comprehensive capabilities. Gartner praised the platform for its swift adaptation to... Read more