Insights
Insight-driven, quality-focused content written by the experts.
Events, Remarkable News
Sagittarius sponsors YPO’s Big Day 2023
YPO, a leading public sector procurement organisation, kicks off the start of their 50th year of public service with their Big Day, an annual event bringing together the YPO workforce to celebrate the success of the organisation and its employees. ... Read more
Customer Experience (CX), Optimizely
Optimizely Experimentation: A Comprehensive Guide To The Leading Platform
In 2020, Episerver made the decision to purchase the worldwide experimentation leaders, Optimizely, and later rebranded the platform to Optimizely. The strategic union of leading forces in digital experience optimisation has been a turning point for DXP’s and since then... Read more
Optimizely, Personalisation & CRO
Optimizely vs Sitecore
When looking for a new digital experience platform (DXP) it can be hard to understand what actually differentiates the market leaders. At a glance they seem very similar as both Optimizely and Sitecore are secure platforms developed in .NET web... Read more
AI & Automation, CRM & Data
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of the most effective ways to engage with your customers and stimulate sales. 99% of email users check their email daily,... Read more
CRM & Data, Customer Experience (CX)
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New Opportunities Analyse the current performance of your site. Learn how current products perform in the ODP and what you can... Read more
Customer Experience (CX), Personalisation & CRO
Personalisation capabilities of XM Cloud
In the dynamic digital realm, crafting personalised experiences has become a fundamental pillar of successful customer engagement. Brands consistently look for avenues to forge deeper connections with their audiences. Amid this evolution, how does transitioning from Sitecore XP to XM... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Commerce & Experience Platforms, CRM & Data
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry who have traiditonally held back on investing in diversifying sales channels. Until recently, selling products through third-party distributors, sales reps... Read more