Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Customer Experience (CX)
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation software for commerce solutions. The technology aims to let organisations increase the quality and value of users’ experience. Montetate now... Read more
Commerce & Experience Platforms, Customer Experience (CX)
MAKE A BIG IMPACT ON CUSTOMER LOYALTY AND YOUR ROI WITH THESE STEPS
PWC recently found that when customers feel appreciated, companies gain measurable benefits – including the chance to win more of their customers’ spending dollars. The payoff for valued, great experiences are tangible: up to a 16% price premium on products... Read more
Customer Experience (CX), Personalisation & CRO
Getting Started with Sitecore Personalize: A Beginner’s Guide to Website Personalisation
Being able to show your customers relevant content is a must in today’s eCommerce environment, which is why tools like Sitecore Personalize are so useful for brands who want to make a splash when a customer interacts with them on... Read more
Financial Services, CRM & Data
Law Firm Marketing & Digital Maturity
The legal sector has historically been slow to innovate digitally. The pandemic was quick to highlight sectors and specific organisations that were out of touch and digitally immature. The series of lockdowns acted as a catalyst for digital transformation in... Read more
AI & Automation, CRM & Data
The Future Of Travel: 5 Ways AI Is Changing The Game
When it comes to travel, artificial intelligence (AI) is changing the game. From booking airfare and hotels to creating personalised itineraries, AI is making travel planning easier and more efficient. With one eye focused on operation experience and the other... Read more
Manufacturing, Commerce & Experience Platforms
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to customer (B2C) brands. Think Tesla skipping out the dealership and Osprey’s online backpack shop. Spurred on by the pandemic and... Read more
Customer Experience (CX), Design and Build
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users experience it. The best performing websites are intentionally planned so that each step your customer takes elicits a positive experience.... Read more
Commerce & Experience Platforms, Personalisation & CRO
The 4 Steps to Personalising Content on your Sitecore website
76% of consumers get frustrated when companies don’t use content personalisation. In 2022, consumers expect to be treated like an individual regardless of whether it is at their local cafe or corner shop, or on the online stores they visit.... Read more