Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
HOW TO AVOID A #DELETEFACEBOOK DEBACLE: CDR SURFACING SOLUTIONS
With GDPR, companies need to be able to recall what information is being collected about their visitors and give them the option to “turn off” their own Personal Identifiable Information (PII) data collection. In order to do so, companies need to... Read more
CRM & Data, Personalisation & CRO
How to truly know who’s on your website
Offering a truly-personalised experience to customers is the holy-grail of online marketing. Although often associated with B2C markets, its popularity and benefit is also growing across B2B markets. It’s easy to see why; since it enables businesses to predict what... Read more
Customer Experience (CX), Personalisation & CRO
Do you know your customer?
Last night, we hosted our “Do you know your customer?” event, in partnership with Sitecore and Lead Forensics With a predicted sales increase of 56%, offering a truly-personalised experience to customers is the holy-grail of online marketing. Our event aimed to help attendees understand... Read more