Insights
Insight-driven, quality-focused content written by the experts.
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
CRM & Data, Digital Marketing & Media
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Customer Experience (CX), Optimizely
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more
Commerce & Experience Platforms, Personalisation & CRO
CONTENT MARKETING FOR MANUFACTURING COMPANIES: WHERE DO YOU BEGIN?
For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads. Yet in general, many manufacturers have been slower to adopt this approach... Read more
Commerce & Experience Platforms, Personalisation & CRO
Digital Marketing Strategy For Insurance Companies
A digital marketing strategy for insurance companies typically includes a variety of tactics to reach potential customers and promote insurance products and services online. Digital marketing is becoming increasingly important for companies as more and more customers are turning to... Read more
Customer Experience (CX), Optimizely
Launchdarkly Vs Optimizely
Explore LaunchDarkly vs Optimizely (also known as Episerver) as we take a closer look at which feature flagging platform is best. Learn what differentiates the two technologies and which one suits your business aims and ambitions for feature flagging and... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Pricing
If you’re considering choosing Optimizely for your organisation, you’ll undoubtedly need to know how much it costs and more about the pricing scales. Since the digital experience platform (DXP) has seen some rapid expansion, the Optimizely pricing model has adjusted... Read more