Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
Commerce & Experience Platforms, Optimizely
Episerver DXC
Episerver DXC or Digital Experience Cloud is a combination of digital product offerings which can be used in many combinations for different business challenges. The whole map of the digital offerings in Episerver DXC (now Optimizely) briefly consists of the following... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Episerver Ecommerce
We live in a digital world, where almost everything we need can be accessed at a click of a button and each interaction with our chosen brands become more and more personalised. For businesses, this means it’s critical to have... Read more
Customer Experience (CX), Optimizely
Google Optimize vs Optimizely
Optimisation tools can be what differentiates your organisation from the competition. Google Optimize and Optimizely both have powerful CRO capabilities suited for enterprise-level standards. Understanding the strengths and weaknesses between the two can help you determine which tool is best for your... Read more
Commerce & Experience Platforms, Optimizely
Episerver Commerce Cloud – A Guide for marketers
Get sophisticated B2C Commerce and B2B Commerce solutions, hosted and managed in the Cloud, from the same supplier. Learn more about Episerver Commerce Cloud (now Optimizely). What is Episerver Commerce Cloud? Episerver Commerce Cloud is a platform for B2C and... Read more
Content Operations, CX Strategy & Transformation
HOW TO CHOOSE THE RIGHT TEAMS FOR DIGITAL SUCCESS IN 2022
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business... Read more
Customer Experience (CX), Digital Marketing & Media
Generating leads and converting; how digital unlocks potential.
From the first primitive mud huts to the ancient pyramids of Egypt and beyond, the concept of ‘construction’ has been around for quite some time. The history of manufacturing is no different as the human race has been creating things... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more