Insights
Insight-driven, quality-focused content written by the experts.
Commerce & Experience Platforms, Content Operations
3 WAYS TO IMPROVE YOUR CONTENT MANAGEMENT TO SAVE TIME, MONEY AND STRESS
Content makes you competitive. Traditionally, what was “nice to have” as part of a marketing strategy is now central to demonstrating your value and getting customers to fall in love with your brand. Plus, given the estimated speed of data... Read more
Commerce & Experience Platforms, Content Operations
HOW TO GET THE BEST TECH FOR YOUR MARKETING GOALS
There are two things that take key priority in today’s fiercely competitive digital landscape; speed and relevance. In a world of Netflix, Amazon and Spotify, where online experience is meticulously tailored to each individual user, customers have come to expect... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Digital in construction and manufacturing
This week I caught up with Paul Chandler, Marketing Director (Emerging Businesses) for Marshalls Plc and owner of Blake & Chandler Consulting Ltd. Paul has a combined 30 years of senior marketing and digital experience specifically in manufacturing and construction.... Read more
Content Operations, Customer Experience (CX)
BACK TO (HYBRID) WORK
In the year and a half where chats at the coffee machine were traded for Slack channels, and team meetings replaced by Zoom calls, having a robust technical infrastructure to support your business has become make or break for a... Read more
AI & Automation, Digital Marketing & Media
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking through what AI means for marketers we are trying to paint a clearer picture of how it can help you... Read more
Customer Experience (CX), Personalisation & CRO
Generational Marketing In Travel
In today’s digital landscape, multiple travel companies are discussing how to market to newer generations using generational marketing. In the current age, as each generation ages, the marketing strategies age with them and never remain stagnant. To be ahead of... Read more