Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, CRM & Data
Sitecore Send: Everything you need to know (Part 1)
Despite being a part of every brand’s marketing strategy since the dawn of time, email marketing is still one of the most effective ways to engage with your customers and stimulate sales. 99% of email users check their email daily,... Read more
CRM & Data, Customer Experience (CX)
Optimizely Data Platform
Benefits Of Utilising The ODP Predict Customer Behaviour Gain a deeper understanding on how each customer acts. Discover: Discover New Opportunities Analyse the current performance of your site. Learn how current products perform in the ODP and what you can... Read more
Ecommerce, Commerce & Experience Platforms
Unleashing growth: The transformative power of ecommerce analytics for B2B tools and industrial equipment retailers
As the line between B2C and B2B shopping behaviour blurs, the industrial equipment and B2B tools sector stands at the crossroads of innovation and opportunity. Ecommerce has emerged as a game-changer, enabling businesses to reach new heights of efficiency, scalability,... Read more
Commerce & Experience Platforms, CRM & Data
Navigating omni-channel sales: Transforming the tools and equipment industry
Omnichannel marketing is a strategic imperative for businesses, even more so for those in the tools and industrial equipment industry who have traiditonally held back on investing in diversifying sales channels. Until recently, selling products through third-party distributors, sales reps... Read more
AI & Automation, Customer Experience (CX)
Unveiling Sitecore’s Generative AI Integration
Sitecore, a leader in composable digital experience platforms and content management system (CMS) solutions, is revolutionising the marketing landscape with its seamless integration of generative AI (GAI). Dave O’Flanagan, Sitecore’s Chief Product Officer, recently highlighted this groundbreaking development in an... Read more
Remarkable News, CRM & Data
Cyber Essentials Certificate Awarded To Ultimedia
We’re delighted to be awarded our new Cyber Essentials certification, acknowledging our commitment to combat evolving cyber threats. We understand that safeguarding data remains crucial in our digital world. This certification demonstrates our dedication to best practices, strengthening defences against... Increasing Innovation, Agility, and Customer-Centricity: Insights for Financial Services Brands Read more
CRM & Data, Digital Marketing & Media
Programmatic Advertising in Financial Services Marketing
In today’s digital age, programmatic advertising has emerged as a powerful tool for marketers to reach their target audience effectively. According to recent industry reports, programmatic advertising spending in the financial services sector is projected to reach new heights, highlighting... Read more
CRM & Data, Personalisation & CRO
Audience Segmentation Explained
Audience segmentation is a strategy employed in marketing which involves defining subgroups or segments within your target audiences to provide an experience that is personalised and connects with them on an emotional level. We divide users into groups who have... Read more