Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
Crafting a Comprehensive Data Integration Strategy
The Imperative of Data Integration Did you know that companies leveraging data integration can experience up to a 30% improvement in decision-making speed and a 20% increase in operational efficiency? With data being generated at unprecedented rates, organisations must develop... We'll work with you to turn valuable insights into an actionable roadmap that helps you get exactly where you want to be. Read more
Travel & Transport, AI & Automation
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels using AI has increased dramatically, and the hospitality industry is on the brink of a technological revolution. Marketing for tourism... Read more
CRM & Data, Salesforce
Salesforce Sitecore Accelerator – Achieve Effortless Connectivity
Brands with digital aspirations constantly seek methods to integrate customer relationship management (CRM) with digital experience platforms (DXP). The Salesforce Sitecore Accelerator combines the expertise of Sitecore, a premier provider of digital experience technology, with Salesforce, the top CRM provider... Read more
AI & Automation, Customer Experience (CX)
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful Digital Experience Platform (DXP) like Sitecore 10 comes in. Sitecore is a leading DXP that empowers marketers to deliver exceptional... Read more
Travel & Transport, AI & Automation
AI In Hotels
The hospitality industry is experiencing a huge shift, propelled by the relentless advancement of AI in hotels which is expected to reach £345.42 million by 2025. From the initial inquiry about a destination to the final checkout, Artificial Intelligence (AI)... Read more
CRM & Data, Salesforce
Sitecore Salesforce Accelerator
Digitally ambitious brands are always looking for ways to bridge gaps between customer relationship management (CRM) and digital experience platforms (DXP). The Sitecore Salesforce Accelerator brings together Sitecore, a long-standing world-class digital experience technology and Salesforce, the world’s leading CRM... Read more