Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Digital Marketing & Media
Reaching your target audience with AI.
An honest conversation about AI – Part 3 This week is about starting an honest conversation about AI. By walking through what AI means for marketers we are trying to paint a clearer picture of how it can help you... Read more
Commerce & Experience Platforms, CRM & Data
Capex vs Opex – Two ways to show your investment in digital.
When it comes to business expenditure it’s very much the good, the bad and ugly depending on which side of the fence you sit and what day it is. If you run a small business or work in accounts, then... Read more
AI & Automation, CRM & Data
Will digital-savvy construction companies outperform their peers?
One cannot think about the year 2020 without being reminded of the term “annus horribilis”. With all companies suffering from the shock of coronavirus and many cutting costs or going out of business. Those that are most innovative and forward-thinking... Read more
CRM & Data, Customer Experience (CX)
A PRACTICAL GUIDE TO TRACKING YOUR CUSTOMERS ON SITECORE
The Sitecore Customer Engagement platform is one of the best tracking platforms in the Web Content Management (WCM) industry. It has been ranked by Gartner as the top WCM in terms of ability to execute for the eighth year running. It’s heralded... Read more
CRM & Data, Personalisation & CRO
SITECORE 9. IT’S TIME TO UPGRADE. HERE’S WHY
With the end of the year approaching, businesses need to be thinking about their key priorities and what enhancements they can make to their company. Before going into 2019, have you fulfilled your 2018 priorities yet? Here are the six... Read more
CRM & Data, Sitecore
RESPONSIBLE PII PRACTICE
GDPR and Encryption When it comes to any Personally Identifiable Information (PII) that you hold, the GDPR requires you to “implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk”. This is known as the ‘security principle’.... Read more
Content Operations, CRM & Data
CORPORATE DATA RESPONSIBILITY AND GDPR WEBINAR
If you didn’t manage to make the webinar, or you’d like to share the information with your colleagues, then you can listen in on the video below. This is a 45 minute video presented by James Derry, Co-Founder of Nemetos,... Read more