Insights
Insight-driven, quality-focused content written by the experts.
CRM & Data, Customer Experience (CX)
How CDPs and First-Party Data can Help Solve the Cookie Crisis
Introduction Customer Data Platform (CDP) and First-Party Data are a few terms you’ll likely see appear when considering the future of online marketing- but what do they mean and how can CDPs benefit your business? We break down the current... Read more
AI & Automation, Optimizely
Episerver Idio and Optimizely
Idio is the technology behind Optimizely Intelligence Cloud. The Episerver Idio acquisition happened in 2019, when Episerver (now Optimizely) were making steps to advance their product offering with new capabilities such as automated content and product recommendations. Read more
Commerce & Experience Platforms, CRM & Data
SHOULD YOU BE USING A D2C MODEL?
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer... Read more
Commerce & Experience Platforms, Contentful
UNPICKING THE “MONOLITH” – WHAT YOUR ALL-IN-ONE MARKETING SOLUTION IS REALLY COSTING YOU
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in... Read more
CRM & Data, Customer Experience (CX)
What Is A Customer Data Platform? CDPs Explained
Developments in technology over the last decade have drastically shifted the way that users interact with businesses, placing customers at the heart of experiences to offer tailored interactions that drive conversions. Sourcing the right tools to deliver this is therefore... Read more
AI & Automation, CRM & Data
Financial Service Trends For Digital In 2022
Over the last two years, trends within the financial services industry have irrefutably been shaped by a post-pandemic world. Now, as we emerge from another year of uncertainty and constantly changing restrictions, priorities have shifted yet again. With more players... Read more
CRM & Data, Customer Experience (CX)
Customer centricity in the Construction sector
Most businesses would aim or claim to be customer-centric. In the Construction and Manufacturing sectors, very few would be able to prove it. Defining who ‘the customer’ is can be the first and fundamental challenge. The next is to understand... Read more