Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Customer Experience (CX)
SUGCON Key Takeaways
It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this year’s SUGCON Europe. It proved to be an incredibly interesting couple of days hearing from the Sitecore team and partners... Read more
Travel & Transport, CRM & Data
Digital Marketing in the Aviation Industry
In recent years, the aviation industry has experienced a significant transformation, driven by the rapid growth of digital technology and changing consumer preferences. As airlines strive to stay competitive and meet the evolving demands of their passengers, embracing digital marketing... Read more
CRM & Data, Digital Marketing & Media
Salesforce Marketing Cloud Pricing – The Ultimate Guide
Personalised customer journeys are essential to modern marketing. One platform stands tall in its ability to revolutionise how businesses engage with their customers: Salesforce Marketing Cloud. The power of Salesforce Marketing Cloud in crafting tailored, dynamic marketing strategies is unmatched.... Read more
Travel & Transport, AI & Automation
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of the travel and... Read more
AI & Automation, CRM & Data
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today’s... Read more