Channel Optimisation – Insights
Insight-driven, quality-focused content written by the experts.
April 20, 2023
The Future of E-commerce with AI
In the last few months, we have observed rapid development of new generative AI systems coming to life and very...
March 24, 2023
GETTING YOUR WEBSITE RAMADAN-READY: A GUIDE TO FORGING LONG LASTING RELATIONSHIPS WITH YOUR CUSTOMERS DURING RAMADAN
Ramadan is a significant event in the Islamic calendar, observed by over 1 billion Muslims worldwide. With the increasing reliance...
October 24, 2022
Monetate vs Optimizely
Which is best for your organisation’s ecommerce solution? Monetate (acquired by KIBO in 2019) is a multivariate testing and personalisation...
September 2, 2022
Why most B2B manufacturers could be missing out on millions of dollars
Traditionally, taking a direct to customer (D2C) route for manufacturing brands has been a strategy predominantly reserved for business to...
August 22, 2022
4 ECOMMERCE DESIGN MISTAKES THAT COULD BE DAMAGING YOUR USER EXPERIENCE
Commerce brands need sales-driven sites. Those conversions are directly down to the quality of your site, and how your users...
July 11, 2022
5 WAYS TO GET STARTED WITH AN OMNICHANNEL MARKETING STRATEGY, TO TURN BROWSERS INTO BUYERS
Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with...
November 12, 2018
EXCLUSIVE PREVIEW – THE NEED FOR A NEW CUSTOMER-CENTRIC STRATEGY: B2B2C
Business strategies are changing. They are becoming more customer-centric, digitally-driven and multi-channel. These changes are in response to the growth...
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