Insights
Insight-driven, quality-focused content written by the experts.
September 11, 2026
Google Optimize Alternatives: Moving to Optimizely
Google Optimize and Optimize 360 were shut down on 30 September 2023, and Google hasn’t replaced them with a testing...
September 7, 2026
Salesforce just turned the agents on. The operating model is not.
Two things happened in the same stretch of weeks. Salesforce will auto-enable Agentforce in Winter ’27 for every org that...
September 4, 2026
Best A/B Testing Platforms in 2026: How to Choose
The leading A/B testing platforms in 2026 are Optimizely, Wingify (formerly VWO and AB Tasty), Kameleoon and Adobe Target for...
September 1, 2026
Optimizely Opal Is Now the Agent Platform and Mark: What Changed
Optimizely Opal no longer exists under that name. In September 2026 Optimizely split Opal into four parts: the Optimizely Agent...
August 20, 2026
Is your digital platform delivering what you paid for?
A digital platform can be stable, supported and still return far less than the business expected. Ten signs you may be losing value, and the five layers where the cause usually sits.
August 11, 2026
Industrial technology’s digital reckoning: a practitioner’s view
Not long ago I watched a customer of an industrial technology business try to find out whether a piece of...
August 5, 2026
What is Contentful
Contentful has evolved from headless CMS to composable content platform — with Studio, AI Actions and native personalisation. Here's what it is today and why enterprises choose it.
July 31, 2026
Remarkable is one of the first Vercel Agent Foundations Certified Agencies in the world
We’re proud to share that Remarkable is now one of the first agencies globally to become Vercel Agent Foundations Certified,...
July 22, 2026
Salesforce just bought the piece it was missing. Here’s why that should change your roadmap.
Update, 1 September 2026: Salesforce has now completed its acquisition of Contentful. The questions below matter more now that the...
July 19, 2026
7 Things to Know About Composable DXP Partners
Composable is no longer the decision — the decision is who you assemble it with. Seven architectural factors to test in the platform and in the partner.
July 17, 2026
A fence is never just a fence.
For years, Jacksons Fencing had a quiet problem. It made some of the best fencing, gates and security barriers in...
June 4, 2026
Sitecore acquires Scrunch – and your content estate is the point
Sitecore has acquired AI search optimisation platform Scrunch. For enterprise brands on Sitecore, the implications go well beyond a product announcement — they go to the heart of how buyers now find and evaluate you.