Insights
Insight-driven, quality-focused content written by the experts.
October 19, 2026
Opticon London 2026: our key takeaways
Optimizely no longer wants to be seen as a digital experience platform. At Opticon London this week, it presented itself...
October 9, 2026
Contentful Pricing 2026: Plans, Costs and What to Budget For
Contentful has three platform plans: Free ($0), Lite ($300 a month) and Enterprise (custom pricing). Free and Lite suit learning,...
October 9, 2026
Optimizely Commerce: Configured Commerce and Commerce Connect Explained
Optimizely has two commerce products. Configured Commerce is built for B2B: manufacturers, distributors and suppliers selling to business buyers. Commerce...
October 2, 2026
Contentful A/B Testing: Contentful Personalization or Optimizely?
There are two main ways to A/B test content in Contentful: Contentful Personalization, the platform’s own experimentation and personalisation product,...
October 2, 2026
Optimizely Commerce Connect (formerly Customized Commerce): A Guide
Optimizely Commerce Connect, previously called Customized Commerce and before that Episerver Commerce, is Optimizely’s commerce engine for B2C and content-led...
September 25, 2026
Contentful for Ecommerce: How It Fits Your Commerce Stack
Contentful isn’t an ecommerce platform. It is the content layer in a composable commerce stack. A commerce engine such as...
September 25, 2026
Optimizely CMS 13: What Marketers Need to Know
Optimizely CMS 13, released on 31 March 2026, is the latest major version of Optimizely’s content management system: a cloud-first,...
September 11, 2026
Google Optimize Alternatives: Moving to Optimizely
Google Optimize and Optimize 360 were shut down on 30 September 2023, and Google hasn’t replaced them with a testing...
September 7, 2026
Salesforce just turned the agents on. The operating model is not.
Two things happened in the same stretch of weeks. Salesforce will auto-enable Agentforce in Winter ’27 for every org that...
September 4, 2026
Best A/B Testing Platforms in 2026: How to Choose
The leading A/B testing platforms in 2026 are Optimizely, Wingify (formerly VWO and AB Tasty), Kameleoon and Adobe Target for...
September 1, 2026
Optimizely Opal Is Now the Agent Platform and Mark: What Changed
Optimizely Opal no longer exists under that name. In September 2026 Optimizely split Opal into four parts: the Optimizely Agent...
August 11, 2026
Industrial technology’s digital reckoning: a practitioner’s view
Not long ago I watched a customer of an industrial technology business try to find out whether a piece of...