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Contentful Pricing 2026: Plans, Costs and What to Budget For

9 October 2026

By: Remarkable

Categories: Content & Experience, Contentful, Strategy & Consulting

Contentful has three platform plans: Free ($0), Lite ($300 a month) and Enterprise (custom pricing). Free and Lite suit learning, prototypes and single small sites. Almost every organisation running Contentful at scale ends up on Enterprise, because that is where you get unlimited API calls, single sign-on, uptime SLAs, more than one Space as standard, and access to Contentful Personalization, Studio and AI Actions. Those three products are priced as add-ons on top of an Enterprise plan.

This guide sets out what each plan includes, the costs that catch teams out, what shapes an Enterprise quote, and what Salesforce’s acquisition of Contentful means for your budget. Prices are in US dollars, as Contentful publishes them, and were checked against Contentful’s pricing page in October 2026.

Contentful plans at a glance

FreeLiteEnterprise
Price$0$300 per monthCustom
Users1020Custom
Roles23Custom
Locales23Custom
API calls100,000 a month (hard cap)1 million a monthUnlimited
CDN bandwidth50 GB a month (hard cap)100 GB a monthCustom
Spaces1 Starter Space1 Starter Space, plus 1 Lite Space available to buyMultiple custom Spaces
SupportCommunityTicket-based, no guaranteed response times24/7, Customer Success Manager, up to 99.99% uptime SLA
Personalization, Studio, AI ActionsNoNoAvailable as add-ons

What each plan is for

Free is a sandbox for learning Contentful and building proofs of concept. Its usage limits are hard caps, so you won’t be billed for going over them, but the site simply stops getting more capacity once you reach them.

Lite is aimed at smaller businesses running a single project or website. It adds scheduled publishing, comments and tasks, and live collaboration. There is no plan between Lite and Enterprise, so the jump to the next tier is a big one.

Enterprise is built for organisations running several brands, markets or teams. It includes custom numbers of users, roles and locales, single sign-on and advanced permissions, EU data residency options, dedicated customer success and professional services, and the governance and security features that procurement and InfoSec teams usually require.

Spaces: the cost that catches teams out

Contentful organises content into Spaces, roughly one for each project or site, and each Space has its own limits. Every plan includes one Starter Space, with 25 content types, two environments and 10,000 records. That is enough for a simple site, but a well-modelled enterprise website can outgrow it quickly.

On the Lite plan you can add a Lite Space for $850 a month on top of the $300 plan. It raises the limits to 50 content types, four environments and 50,000 records, adds up to five workflows, and brings an extra 2 million API calls and 750 GB of bandwidth a month. This is why some pricing sites quote $850 as Contentful’s price: it is the add-on, not the plan. A Lite customer who needs the larger Space is paying $1,150 a month, or $13,800 a year.

Enterprise plans use Premium Spaces in three types: Standard for a single site, Enterprise for coordinating teams, brands or regions, and Templated for large numbers of similar microsites. How many Spaces you need, and of which type, is one of the biggest drivers of an Enterprise quote, so it is worth getting your content architecture right before you negotiate.

Usage and overages

On paid plans you can go over your included limits and pay for the overage: $5 for each additional million API calls a month and $0.15 for each additional GB of asset bandwidth. Contentful waives the API overage on some Enterprise plans. For most sites these charges are small, but a busy site serving large images, or an app polling the API heavily, can add up, so model your expected traffic before you choose a plan.

Add-ons: Personalization, Studio and AI Actions

Contentful’s newer products are only available on Enterprise plans and are priced separately:

  • Contentful Personalization comes in three tiers. Start includes 100,000 monthly active profiles and one enabled Space; Core includes 500,000 profiles, feature experimentation and up to five Spaces; Scale includes 1 million profiles, shared audiences and unlimited Spaces. Each tier includes an allowance of AI suggestions, with upgrades available.
  • Contentful Studio, the visual drag-and-drop experience builder, is sold on a custom annual plan.
  • AI Actions for translation, rewriting, alt text, SEO metadata and similar tasks includes a set number of AI credits on Enterprise plans. You can pay as you go for extra usage, or pre-pay at a discount.

If personalisation is part of the business case, include it in the first negotiation rather than adding it later. Monthly active profiles are the main variable, so estimate them from your actual traffic.

What shapes an Enterprise quote

Contentful doesn’t publish Enterprise prices. Quotes are built from your use cases and the architecture they need. The factors that move the number most are:

  • the number of sites, brands and markets, which determines how many Spaces you need and of which type
  • the number of users, roles and locales, especially for multilingual and multi-region estates
  • expected API calls and bandwidth
  • governance and security requirements such as SSO, custom roles, EU data residency and PCI DSS
  • the support level and uptime SLA you need
  • which add-ons you take, and at what tier
  • contract length and timing, since longer commitments and well-timed negotiations usually bring better terms

The costs beyond the licence

Contentful is a headless platform, so it doesn’t include a website. The licence is only part of the total cost of ownership. Budget for:

  • Implementation: content modelling, front-end build, integrations and migration from your current CMS
  • Front-end hosting on a platform such as Vercel
  • Marketplace apps and integrations for DAM, localisation, search or commerce, some of which carry their own fees
  • Ongoing support and optimisation once you’ve launched

A well-designed content model often does more to control long-term cost than the licence negotiation itself, because it determines how many Spaces, content types and records you will actually need.

Does the Salesforce acquisition change Contentful pricing?

Salesforce completed its acquisition of Contentful on 1 September 2026. As of October 2026, Contentful’s published plans and prices are unchanged, and it still sells as a standalone platform that works with any CRM or front end.

Over time, expect more bundling with Salesforce products such as Data 360 and Agentforce, and new packaging options at renewal. If you are approaching a renewal, or comparing Contentful with other platforms, ask directly how pricing and packaging will evolve, and whether there is any incentive for combining it with Salesforce licences you already hold. We’ve written about what the acquisition means for your roadmap in more depth.

How to get an accurate Contentful estimate

  1. List every site, brand, market and channel the platform needs to serve.
  2. Sketch the content model and Space architecture before talking to sales.
  3. Estimate users, locales, API calls, bandwidth and, if relevant, personalisation profiles.
  4. Agree your security, compliance and support requirements with IT.
  5. Price the implementation and front-end hosting alongside the licence, so you are comparing total cost of ownership, not just licence fees.

Get the right Contentful plan first time

As a Contentful partner, Remarkable helps organisations scope the right plan and Space architecture, model content so it scales without surprises, and implement Contentful alongside Salesforce, Sitecore, Optimizely and Vercel. New to the platform? Start with our guide to what Contentful is today. Already running it and approaching renewal? The Digital Estate Diagnostic shows what your content platform costs, what it returns and where value is leaking.

Contentful pricing FAQs

Is Contentful free?

Yes, there is a free plan for learning and small projects. It includes 10 users, two locales, 100,000 API calls and 50 GB of bandwidth a month, with hard caps rather than overage charges.

How much does Contentful cost per month?

The Lite plan costs $300 a month. Adding a larger Lite Space costs a further $850 a month. Enterprise plans are custom-priced and are typically agreed annually.

Does Contentful charge per user?

No. Contentful charges by plan, not by seat. Each plan has a user limit: 10 on Free and 20 on Lite. Enterprise plans can scale to hundreds of users.

Is there a plan between Lite and Enterprise?

No. Organisations that outgrow Lite move to Enterprise, which is why it pays to plan your Space architecture and usage early.

Are Personalization and Studio included?

No. Contentful Personalization, Studio and AI Actions are add-ons available only on Enterprise plans, and each is priced separately.

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