Insights
Insight-driven, quality-focused content written by the experts.
Travel & Transport, Digital Marketing & Media
Aviation Seo Tips – 9 Tips To Improve Your Rankings
Using SEO (Search Engine Optimisation) for an airline’s website can dramatically help increase sales and make more people aware of their brand. 81% of customers find products and services through search engines? Surprisingly, many marketers in the aviation sector are... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely Products
Optimizely is a leading provider of digital solutions that help organisations create, deliver, and optimise personalised experiences for their customers across all digital touchpoints. The vast suite of products empowers organisations to embrace the power of data and experimentation to... Read more
Commerce & Experience Platforms, Optimizely
Optimizely Customized Commerce
The world of e-commerce is volatile and organisations face the ongoing challenge of creating seamless, personalised and engaging buying experiences that keep customers coming back for more. Customized Commerce is the go to platform for organisations looking to create interactions... Read more
Commerce & Experience Platforms, Optimizely
Is Optimizely Free?
The Free Plan Contrary to popular belief, Optimizely does offer a free plan: Free Feature Flagging. This plan is designed to empower organisations to roll out new features and assess their impact without creating any costs. This plan provides access... Read more
Customer Experience (CX), Optimizely
VWO vs Optimizely: The Ultimate Showdown of Experimentation Tools
Data driven insights rule decision making and A/B testing (split testing) has emerged as an indispensable tool for optimising website conversions and enhancing user experience. Two of the leading contenders in this field are VWO and Optimizely, both of which... Read more
AI & Automation, Commerce & Experience Platforms
Abandoned Cart Automation in Sitecore Send
With the average cart abandonment rate at over 70% according to Baymard Institute it’s no surprise that e-commerce clients focus significant effort around cart abandonment strategies. Cart abandonment occurs when a shopper adds a product to the online cart of... Read more
AI & Automation, CRM & Data
Optimizely Zaius
The leading provider of digital experience platform solutions is only getting stronger. Optimizely (formerly Episerver) acquired Boston-based Zaius, a prominent customer data platform (CDP). This strategic move has shown Optimizely’s commitment to empowering organisations to unlock their digital potential. By... Read more
Ecommerce, AI & Automation
Maintaining Quality Customer Experience During Peak Sale Seasons
Sale seasons are the biggest shopping times for home and furniture brands. But with this influx of customers, maintaining a gold standard of customer service can prove challenging. To meet this challenge head-on, digital transformation is not an option; it’s... Read more