Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Personalisation & CRO
June 26, 2024
AI and Content Marketing
83% of marketers believe AI will have a positive impact on their SEO efforts, and 67% of businesses report a...
Travel & Transport, AI & Automation
June 19, 2024
Email Marketing For Hotels
When executed well, hotel email marketing generates an impressive £28 ROI for every £1 spent, delivering the highest marketing ROI...
Customer Experience (CX), Personalisation & CRO
June 13, 2024
Sitecore Personalisation for Enterprise Brands
Businesses today are striving to engage their audience in meaningful ways, tailoring content and interactions to meet individual preferences and...
AI & Automation, CRM & Data
June 12, 2024
What is a Salesforce Consultant?
In 2023, Salesforce generated $2.33 billion from professional services and other services alone; this reflects the high, and steadily increasing,...
Content Operations, Personalisation & CRO
June 10, 2024
Sitecore Gartner Magic Quadrant
For the first time, Gartner has recognised Sitecore as a market-leading Content Marketing Platform. This position of Sitecore in the...
Travel & Transport, AI & Automation
June 5, 2024
Digital Marketing Strategy for Hotels
Capturing the attention of potential guests and standing out among the competition in the hospitality industry is increasingly challenging. With...
Travel & Transport, Commerce & Experience Platforms
May 29, 2024
Best Hotel Website Designs
In the competitive hospitality industry, first impressions are pivotal, and increasingly, these initial impressions are formed online. The digital presence...
Travel & Transport, AI & Automation
May 24, 2024
Hotels Using AI in 2024
AI and ML are highly effective in hotels’ revenue planning, with a 60% customer satisfaction rate. The number of hotels...
Travel & Transport, Commerce & Experience Platforms
May 15, 2024
Hotel Website Conversion Rate
Mastering the art of conversion rate optimisation (CRO) is essential for hotels aiming to maximise online bookings and revenue. CRO...
Travel & Transport, Digital Marketing & Media
May 14, 2024
Content Marketing Strategy for Hotels
Creating a robust content marketing strategy for hotels that are looking to expand their customer base is essential. The good...
AI & Automation, Customer Experience (CX)
May 9, 2024
Sitecore 10.4 : Powering Digital Experiences
Businesses need to create personalised, engaging experiences that resonate with their audience and drive conversions. This is where a powerful...