Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Customer Experience (CX)
4 Ways ChatGPT Can Increase Productivity in UX
Have you ever wondered how you could use large language models to streamline your process as a UX designer? Have you ever thought about using large language models like Chat GPT to enhance your workflow? In this blog post, we’ll... Read more
Optimizely, Personalisation & CRO
Sitecore Personalize: The Solution to Google Optimize
Bye Google Optimize… Hello Sitecore Personalize With the news that Google Optimize and Optimize 360 will sunset at the end of September 2023, brands worldwide are now deciding which direction to take their experience testing. Optimize was launched over 5... Read more
CRM & Data, Digital Marketing & Media
Optimizely Google Analytics
Optimizely users are able to utilise both Google Analytics and Optimizely Analytics to obtain deeper insights than just one tool alone would harbour. When working with analytics focused technology, organisations are able to make data driven decisions for future digital... Read more
Digital Marketing & Media, Optimizely
Email Marketing For Insurance Companies
99% of email owners look at their inboxes at least once a day. Making email marketing for insurance companies a cost-effective and highly efficient strategy for marketing teams to create a direct channel of communication between customers and their brand.... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Why Optimizely?
Optimizely (Formerly Episerver) is a market-leading digital solution built for organisations looking to unlock their digital potential. Optimizely is an accessible technology that can benefit multiple teams within your organisation. The Optimizely Suite covers everything from development to content marketing... Read more
Customer Experience (CX), Optimizely
Google Optimize 360 vs Optimizely
As many businesses will know, Google Optimize 360 will be sunsetting on September 30 2023. If you’re a user of Google Optimize 360 this means you’re probably looking for a different A/B testing and personalisation platform to migrate to. There... Read more
Commerce & Experience Platforms, Personalisation & CRO
CONTENT MARKETING FOR MANUFACTURING COMPANIES: WHERE DO YOU BEGIN?
For most manufacturing brands, having a solid industrial content marketing strategy is key to engage and retain customers. 79% of businesses rely on content marketing to produce high-quality leads. Yet in general, many manufacturers have been slower to adopt this approach... Read more
Commerce & Experience Platforms, Customer Experience (CX)
Optimizely Cost: How Much Does Optimizely Cost?
If you’ve landed here, you’re most likely considering changing your organisation’s website technology – or you’re looking for top-tier experimentation tools like Optimizely A/B Testing and Multivariate testing. Optimizely (formerly Episerver) has undergone significant growth and expansion earning the enterprise-level... Read more