Insights
Insight-driven, quality-focused content written by the experts.
AI & Automation, Customer Experience (CX)
SUGCON Key Takeaways
It was a real pleasure to welcome the Sitecore community to my home town of Dublin last week for this year’s SUGCON Europe. It proved to be an incredibly interesting couple of days hearing from the Sitecore team and partners... Read more
Travel & Transport, AI & Automation
Best CRM for Travel Industry – Discover Salesforce
A staggering 73% of travellers now expect their travel providers to understand their individual needs and preferences. In the crowded marketplace of CRM solutions, Salesforce stands out, offering hyper-personalisation and efficiency tailored for the dynamic needs of the travel and... Read more
Customer Experience (CX), Optimizely
Optimizely vs Dynamic Yield
In today’s hyper-competitive digital world, the quest for delivering personalised experiences to consumers has become paramount for businesses striving to differentiate themselves. In fact, companies that implement strong personalisation earn 40% more than those who don’t. This has made experimentation... Read more
AI & Automation, CRM & Data
Leveraging Salesforce Email Marketing – From Leads to Loyalty
For every £1 spent on email marketing, the average ROI is £44. Yet, achieving this demands more than just sending out mass emails. It requires a distinctive approach, one that sets your organisation apart in the crowded inboxes of today’s... Read more
Travel & Transport, AI & Automation
Airline Digital Transformation
Airlines are still recovering from the impact of the global pandemic and to try and regain customers, airline digital transformation emerges as a strategic imperative, now more than ever. To improve customer experience, enhance airline performance, and maintain competitiveness, an... Read more
Customer Experience (CX), Personalisation & CRO
Sitecore Website Essentials
Building a Sitecore website empowers you to create stunning customer experiences that capture attention and drive engagement. But a beautiful website is only half the battle. Ensuring optimal performance is critical. A slow, complicated or generic website will cause frustration... Read more
Events, AI & Automation
TrailblazerDX 2024
What is TrailblazerDX? TrailblazerDX, formerly known as the Salesforce Developer Conference, is an annual event that stands at the forefront of innovation within the Salesforce ecosystem, bringing together developers, administrators, and tech enthusiasts from around the globe. It not only... Read more